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Brighton dealers of Kinesis UK, All City Cycles


Why Rule 5?


Rule 5 is from a list of rules thought up by a group of cyclists known as The Velominati, these rules are what our group of riding friends refer to constantly. Rule 5 is simply "Harden Up". A mantra to live by be it on the road, on the trail or even the competitive world of business. Rule 5 Bikes was conceived after years of speculation, of repeating the phrase, "If I had a bike shop..." Well 2013 was the year that it happened. Five years of day dreaming has given birth to Rule 5 Bikes.


In the last year the shop's growing reputation for attention to detail and customer service has resulted in nomination for two industry awards from Bike Biz Magazine.


"Best Independent Retailer"




"Best In-Store Experience"


In July 2015 Lewis joined the shop, he has brought more knowledge and skills and has helped implement new ideas, including The Summer Sendoff brevet in September 2015.


As the shop continues to progress we carry on championing innovative products and brands. We're also proud to have continued involvement in Mason Cycles, the pinnacle of this was building Josh Ibbett's bike for his first place ride of The Transcontinental Race.

   About Rule 5 Bikes

Things from our Instagram feed, follow us @rule5bikes